You have my full attention.

Hello, I'm Giulia.

As a seasoned brand strategist and creative director, I've developed my skills over 17 years, crafting impactful brands across diverse industries. 

Driven by a passion for empowering small businesses and helping entrepreneurs execute their vision, I founded Nuova Luna to offer a personalized and accessible approach to brand development.  My unique blend of creative vision and strategic thinking allows me to navigate the complexities of the modern business landscape. 

Nuova Luna is built around the belief in a client-centric approach, prioritizing your goals and budget. Our tailored solutions are designed to fit your specific needs, ensuring you receive the best possible value. We collaborate with a network of talented professionals to provide expertise across different topics.

Think of Luna Nuova as  your strategic partner, dedicated to helping you achieve your full potential.

We are located in Manhattan, NYC.

Bio.

A lifelong learner with a passion for design and strategy, I was raised in the picturesque hills of north eastern Italy. 

I pursued my Master's degree in Industrial Design at the Politecnico di Milano. My early career was defined by my work in the luxury home and fashion sectors (Armani Casa, Fendi Casa and Kenzo Maison), where I refined my creative eye and developed a deep understanding of consumer trends.

In 2012, I sought new challenges in the vibrant New York City market. There, I transitioned to national brands, private labels, and licensing, expanding my expertise in product development and brand management. I had the opportunity to design products and develop brands sold at major retailers (Macy's, Dillards, TJ Max, Walmart, JCPenny and Belk to name a few), honing my strategic thinking and business acumen.

Since obtaining my Executive MBA in 2022, I've started consulting brand strategy and development. I've had the privilege of serving clients across diverse industries, from jewelry to hospitality, food and design.

Beyond my professional pursuits, I find inspiration in travel, learning new things, and spending time with friends and family (and my cat Olga of course)